location marketing- the idea

In the globalised world countries, areas and communes - locations - compete for enterprises and investors, for employers and employees. On the other hand the ideal location is decisive for the competitive capacity and the success of an enterprise.

With regard to the common European market and far beyond these borders, enterprises can remove their company to the most attractive and suitable location, the qualified employees will follow them. On the other hand enterprises are willing to settle in those places, where they find appropriate employees and a favourable environment for their purposes.
Locations, that do not utilize and communicate effectively their own site advantages, will loose their economic basis over a long period. The result is an increasing unemployment and a decline of prosperity.

In times of intensified competition investors have the strategic duty to drive the planning of the location while communes, areas and other stakeholders should push on the development of the location.

The location qualities are determinant for employment and wealth.

Location marketing analyses and communicates the strengths of a location. We understand location marketing as a way of thinking, which regards extensively the needs of customers and employees. We are focussing in all our considerations always the human being, as employee, as citizen or as entrepreneur and investor.